Incident Technologies is based in California, They provide the App-Enabled Smart Guitar with iPhone “gTar” whose fingerboard shines. I was able to exchange messages with Incident Tech’s team, I summarize the main questions and answers.
Our goal has been to combine innovative technology and great design to make it easier for anybody (regardless of skill level) to create and play music. From a design perspective, we have always felt that products should be accessible for the beginner, but configurable for the professional, so that the product can grow with the user as they get more advanced.
Our individual experiences are quite varied, so as a team, I think we’re quite good at combining our skills to build something that intersects our different interests.
Sales are very important from the business perspective, but we feel that if we provide a great product that excites and engages our customers, the sales will follow. Specifically, we tend to look at metrics like how many times the average user logs into the app, or the average number of songs played per week – things like that help us understand whether we need to do a better job making the app more usable.
As a guitarist, he became frustrated that there was no good solution to transfer MIDI notes from guitar-playing into the computer. So, while studying electrical computer engineering at Cornell, he began to experiment with using multi-touch technology to detect his fingers on the neck of the guitar. Incident (our company) was founded in his garage soon after and after many experiments, the gTar was born .
The most important thing is to never give up and constantly be improving the product so that every new meeting goes better than the last one. Eventually, without realizing it, you will accomplish everything you wanted.
We had been very quiet while building the gTar early on because we wanted it to be a surprise, so when we finally unveiled it at TechCrunch Disrupt and on Kickstarter, the attention and support from the media really materialized and it brought us a lot of opportunities, both in terms of finding customers and in terms of getting feedback on the product.
The gTar is capable of doing many different things, from teaching guitar to games to creating and performing live music. Our goal is to help software developers create different applications to allow our customers to use the gTar in different ways.
8:What was the main reason that you selected as the factory in Shenzhen?
It took a long time for us to find the factory that builds the gTars for us; the main factor was that they have a lot of experience building musical electronics. We knew some other companies that had worked with them before and their experience with building similar types of products was very valuable.
$745,000 from Drew Houston, Keith Teare and Naval Ravikant. If there are exciting episodes, please share them.
I don’t have any exciting stories, unfortunately, but many people don’t know that Drew Houston is a very talented rock guitarist. If you watch closely at the end of our Kickstarter video, there is a hidden clip of Drew playing Smoking Along the Water with the gTar and a synthesizer.
10: Have you ever had an interest in Japanese manufacturing and technology?
We’ve always admired the products of Japan, especially the overall design aesthetic, but we haven’t looked into manufacturing the gTar there.
People play a lot of different music on the gTar – unfortunately, I am not able to share any data at this point in time.
12: Idan Beck was an aspiring guitarist, What kind of music or guitarist inspired him?
Idan started out playing classical and jazz music, but he later became interested in rock and eventually electronic music, which inspired the creation of the gTar.
13 : What kind of message would you like to say to the teenager entrepreneurs?
I think the most important message we could convey is to always be trying to create and build new things; whether you make art or technology or a community, there are so many tools at our disposal, so find what you are interested in and don’t be worried about how it will look – you can always improve it later!
Lastly, I have borrowed one photograph taken on July 2010 from Incident Tech . The photograph was taken at the garage of Idan Beck that was the start of Incident Tech’s gTar. This photo encourages us somehow.
Thanks for reading till the end! I write this blog about maker movement and robotics. And I’m also a contributor on the business media such as Yahoo News , Huffington Post, Business Journal. If you are interested in information exchange and business cooperation, please contact me through Twitter or Facebook messenger , LinkedIn.
By the way, Japanese version articles are here↓
・【前編】Dropbox創業者からも資金調達した、iPhone連携ギター Incident Tech’s gTar へ独占インタビュー！
・【後編】Dropbox創業者からも資金調達した、iPhone連携ギター Incident Tech’s gTar へ独占インタビュー！